8 Key Content Marketing Trends for 2024

AI is becoming a big part of everything, including content marketing. One important trend for 2024 is using AI to improve SEO and make better content. Many tools use AI to help brands connect better with their audience.

For example, an AI tool can send personalized marketing emails to people based on what they do, which might make more people click on the emails. An AI tool can also help you check your content to make sure it's not copied from somewhere else. Look into what AI tools can help you with your marketing.

An increase in temporary content is one of the newest content marketing trends. This means content that's added to Instagram stories or Snapchat and then disappears after 24 hours. This trend makes people want to engage more because they're afraid of missing out. You can use this to promote deals that only last a short time, add polls that people can take part in, have Q&A sessions, or show customer stories.

A trend in content marketing is to make specific content for certain audiences. GrowthBadger says, "73% of bloggers who earn over $50,000 a year say they focus their content on the interests of a very specific group." This means that their content is about one specific topic or is for a particular group of people. When you focus on a specific audience, you can make content that is relevant, impactful, and interesting for the people you want to reach.

UGC content, or user-generated content, is content that is created by your customers and used for marketing.

Using UGC is the latest content marketing trend that has become popular because it has been so successful. People trust other users and want to hear genuine experiences of using a product or service.

With the rise of TikTok and platforms like Instagram and YouTube, short-form video content has massively grown in popularity. So this content marketing trend involves using short-form video content to market to your audience.

On platforms like TikTok, there are viral songs, trends, and challenges that marketers can use to appeal to more audiences. When making short-form video content, the focus should be on making fun, creative videos while staying on-brand for the company.

Today, people are looking for content that will attract their attention and keep them engaged. Interactive content is one of the most important content marketing trends of 2024.

Here are some examples of interactive content:

1. Quizzes can be educational and fun. This is a great way to educate and entertain an audience.
    
2. A calculator is an interactive tool that can show how your product can help the customer’s budget and illustrate how they can save money.
    
3. You can use infographics to explain information and make it interactive by adding buttons or links.

Podcasts have been getting more popular over the years. They will continue to grow in 2024.

"As of December 2023, there are 464.7 million podcast listeners worldwide, and this number is expected to reach 504.9 million by the end of 2024."

This means that people are looking for and listening to podcasts. You can use podcasts in two ways. You can start your own podcast and grow an audience or focus on advertising on existing podcasts. If you advertise, you can choose podcasts that have listeners similar to your target audience.

A current trend that will also affect the future of content marketing is that people are prioritizing the user experience. 72% of consumers say they will not buy from a company with an unattractive website. This means that you should ensure that your website is informative and easy to use because it will affect your sales.

User experience changes people’s view of your company. People want a seamless experience. If you have an online shop, you should ensure the check-out experience is seamless. Similarly, 80% of people say they will abandon their cart if they have an issue completing a purchase on a website.