Mr. Hoang Nam Tien
On the evening of July 17, Mr. Hoang Nam Tien, Vice Chairman of the FPT University Council, along with the Thai Ha Books team, held a book-selling livestream on TikTok Shop.
The livestream lasted about 2 hours, from around 8 PM to 10 PM. By the end, Mr. Hoang Nam Tien had received over 800 orders, with sales of more than 190 million VND.
Seven book sets by Zen Master Thich Nhat Hanh, worth 3 million VND each, and 100 book sets chosen by Mr. Hoang Nam Tien, priced at 600,000 VND each, were all sold out.
However, this wasn't Mr. Hoang Nam Tien's first time selling products through livestream.
Earlier, since late 2021, Mr. Tien had often talked about the future trend of livestream selling.
Mr. Hoang Nam Tien, along with Mr. Dinh Tien Dung
Finally, on the evening of November 17, 2021, the former Chairman of FPT Telecom, Mr. Hoang Nam Tien, along with his colleague Mr. Dinh Tien Dung - Creative Director of FPT Play - first tried selling products online on his personal Facebook page.
Mr. Tien was seen as a natural, starting the livestream with stories that viewers could relate to. With his large following, Mr. Tien's livestream attracted tens of thousands of views and interactions.
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