New Delhi: YouTube Shorts, a 60-second video type that started in India in 2020, has reached over a trillion views, YouTube CEO Neal Mohan said on Wednesday. He talked about how Indian video makers are popular worldwide.
YouTube unveiled a range of new ad formats for cTV and Shorts, in an effort to enhance engagement and augment results for brands. (Photo: business-standard.com)
Mohan, speaking at a YouTube event here, said YouTube helps people share their stories.
"Indian creators are making videos inspired by local trends that go on to define global culture. YouTube is number one in reach and watch time in India. And we just passed a huge milestone. Shorts, which we first launched in India, now have trillions of views here," he said.
YouTube is the most watched app on smart TVs in India, with 4 times more viewers in the last three years, he added.
"These creators and artists have business strategies, writers' rooms, and production teams. They're creating programs that people love to watch. And along the way, they're redefining entertainment, news, and education. And they're driving growth on YouTube. YouTube is the most watched streaming service on cTVs here," Mohan further said.
YouTube showed new ad types for smart TVs and Shorts, to make ads more fun and better for brands.
It added interactive stickers and movements, and moving picture ads for YouTube shorts.
It also started Pause Ads and Brand QR codes for smart TVs.
Pause Ads show up when you pause a video on the big screen, and Brand QR codes let you see more than just YouTube on other TV apps, YouTube said.
"These new ad formats will enable brands to harness the influence, cultural impact and interactive potential of Shorts and Connected TV, while catering to the evolving needs of advertisers," a company statement said.
"YouTube is where India comes to connect, be entertained, and be inspired, regardless of whether it's a Connected TV screen or a mobile one. TV viewing in India has undergone a fundamental shift. We're committed to leading this change by providing the best Connected TV experience and creating ad formats that seamlessly connect marketers with their audiences, on any screen and any format," Shekar Khosla, Vice President, Marketing, Google India, said.
Credit: deccanherald.com
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