Here’s an overview of how long it took 24 of today’s top B2B startups to get to (1) a live product, (2) their first customer, and (3) their first feeling of PMF.
Key takeaways:
(1) The median time from idea to feeling product-market fit was roughly 2 years
(2) From a working product to feeling PMF typically took 9-18 months
(3) Most companies got an alpha product out the door in 1-3 months
(4) A few companies—Figma, Airtable, Slack—took 4+ years to find PMF
The journey to PMF starts by finding just one company to truly love your product
Credit: Lenny Rachitsky, Rubén D.
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