Trung Nguyên Legend, founded by Mr. Dang Le Nguyen Vu, continues to expand globally by participating in the Middle East's largest trade event.
Trung Nguyên Legend recently announced that from February 17-21, 2025, they will be taking part in Gulfood 2025, which is not only the biggest trade exhibition in the Middle East but also one of the world's leading food and agricultural product shows.
The 30th Gulfood Dubai is expected to welcome more than 5,500 companies from 129 countries, with over 140,000 visitors anticipated. This creates amazing opportunities for global business connections and partnerships.
At this exhibition, Trung Nguyên Legend café will showcase their special coffee products at booth MP2-228, Al Mustaqbal Plaza. Visitors will have the chance to not only experience high-quality coffee products but also discover the unique art of coffee appreciation through three civilizations - Ottoman, Roman, and Zen. This distinctive tasting approach has been carefully researched and developed by Trung Nguyên Legend, bringing something truly special to coffee lovers worldwide. The company's commitment to sharing Vietnamese coffee culture while blending it with global traditions makes this event particularly exciting for international visitors who want to learn more about authentic coffee experiences.
Participating in Gulfood 2025 marks a strategic move for Trung Nguyên Legend in expanding its international presence, especially in the Middle East – a region with great potential for the coffee industry. With its mission to bring Vietnamese coffee to the global stage, Trung Nguyên Legend continues to establish its pioneering position in the coffee sector through innovative products and sustainable development principles.
Trung Nguyen Legend participates in an exhibition in Dubai. Photo: Trung Nguyen Legend
On February 7th, Trung Nguyên Legend café further expanded its presence in the US market by opening a new franchise store at 5710 E. 7th Street, Long Beach, California. This marks the company's fifth store in the United States, adding to its network of 22 brand spaces already established in China.
This event highlights the strong progress of the Trung Nguyên E-Coffee model and the global development strategy of Vietnam's leading coffee group. With a vision to conquer major world markets including the United States, China, Japan, South Korea, Dubai, France, and various countries in Southeast Asia, Asia, and Europe, Trung Nguyên Legend is steadily working towards fulfilling Mr. Dang Le Nguyen Vu's mission of "taking Vietnamese coffee further and establishing its position globally." The company's commitment to quality and cultural exchange has made it a respected name in the international coffee community, inspiring coffee enthusiasts and business partners alike with its unique approach to coffee appreciation and sustainable business practices.
Since launching its new version in September 2024 with the message "Community of 3 Coffee Civilizations - Convergence of Excellence," the Trung Nguyên E-Coffee model has created a strong attraction in Vietnam and worldwide. Currently, the system has over 800 stores and 1,000 franchise agreements, with a new opening rate of 30 stores monthly, expecting to reach 3,000 stores by 2025.
Not limiting itself to the United States and China, Trung Nguyên Legend's store network is continuously expanding into other strategic markets such as Australia, Canada, Japan, South Korea, Dubai, France, and countries across Southeast Asia and Europe.
In the first quarter of 2025, the group plans to open three new spaces in Nanjing, Hangzhou, and Shanghai, aiming to achieve 1,000 stores in China. In the United States, Trung Nguyên Legend café will continue its expansion in Texas, Portland (Oregon), and Philadelphia (Pennsylvania). These developments contribute to realizing the goal of establishing 100 stores in the US in the near future. The Trung Nguyên Legend brand has been particularly successful in attracting international customers with its unique blend of traditional Vietnamese coffee culture and modern service standards.
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Source: nguoiquansat.vn 18/02/2025 - https://nguoiquansat.vn/trung-nguyen-legend-cua-ong-dang-le-nguyen-vu-tiep-tuc-vuon-xa-hien-dien-tai-su-kien-thuong-mai-lon-nhat-trung-dong-199284.html
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