Among all the billionaires on X, Elon Musk is number one, and Mark Cuban is also quite popular. That's why it was surprising when Cuban shared a 20-minute daily activity this week, that could weaken X and shake up Musk's position.
Cuban first shared his thoughts on Bluesky, a different social media platform, and then kept talking about it several times. Here's what he said:
"X has ~18m daily USA users.
Is it worth 20 MINS a day to proactively recruit and bring your friends, neighbors,relatives, businesses, anyone who is or could be a user, to @bsky.app?
If Bluesky ends up with more users than the others, you destabilize musk, zuck, trump."
Since November, Cuban has been very active on Bluesky, saying it's a "less angry place" compared to X.
He has 869,000 followers there, making him the fifth most popular person on Bluesky — though on X, he has 8.8 million followers.
'It's my favorite, follow me on Bluesky.'
At a CES event in Las Vegas this week, he asked people to follow him and said Bluesky feels very different from X (which many still call Twitter).
"I use Bluesky now," Cuban told the audience. "It's my favorite — follow me on Bluesky. I answer more questions there than on Twitter. Twitter's not good anymore."
Cuban also criticized Twitter/X right after X's CEO Linda Yaccarino suggested advertisers should spend more money on Musk's platform.
"You can find bad content on X even if you're just 13 years old, you don't need to go to other websites," Cuban mentioned at the event right after Yaccarino's talk, pointing out that X has lots of inappropriate content.
Cuban also talked about other problems. He didn't like Meta's choice to stop fact-checking and said that the "community notes" feature on X and other platforms like Meta's Threads, Facebook, and Instagram don't work well enough.
It might happen anyway
It's interesting to see that Bluesky has quickly become popular with people who have more left-wing views, while X has more right-wing users, which is what Musk wants. Looking at how divided America is these days, this might mean Bluesky will naturally become X's competitor.
You can see this in who has the most followers: Congresswoman Alexandria Ocasio-Cortez is number one, then comes George Takei, Mark Hammil, and The Onion website. The New York Times is number six.
These days, I use Bluesky much more than X (I'm @billmurphyjr on both), but I still use X sometimes.
Still needs to improve
Why haven't I left X completely?
Well, X is still better for some specific topics I like, such as certain business areas, soccer, and getting news as it happens.
But I think Cuban wants to change this.
It's important to know that when Cuban criticizes X and Threads, he's not telling people to stop using them. Instead, he wants people to help make Bluesky stronger because it's decentralized and supposedly can't be controlled by one person.
No bad side
So should you or your business join Cuban on Bluesky?
Everyone will make their own choice, but there's really nothing bad about at least getting your name registered there.
It's also simpler compared to moving to other platforms, because Bluesky works like Twitter did before it became X — with one big difference: you can choose how your feed works.
As more people join Bluesky, and if other social media sites keep losing their appeal — and if the groups you like move there too — you might be happy you joined early.
You don't need to want to cause problems for anyone. For most of us, it's just about finding new places where interesting people and conversations are happening.
Source: Inc.
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