What is unique about the book "One Win, Nine Losses"?

Tadashi Yanai has held the top spot on Forbes' list of Japan's richest people for many years. He is the Chairman and CEO of Fast Retailing, the company that owns the Uniqlo brand. In his book "One Win, Nine Losses," Yanai shares his ups and downs in making Uniqlo a world-leading casual wear brand. He reflects on failures and shares his unique business philosophy learned through many challenges.

Yanai believes that "business is a series of trials and failures." To keep a company going, it "must always be growing and changing" because "not growing is the same as being dead."

Through the stories in this book, businesses, managers, students, and anyone dreaming of starting a business can gain practical experience and be inspired by a complete business philosophy with high ethical standards.

"One Win, Nine Losses" (published by Tre Publishing House) might be the most successful startup book that talks about failure so much. Yanai openly shares many valuable lessons that a big brand faces as it starts, expands to different areas, increases store numbers, aims to list on the stock market, uses new technology, and goes international.

Unlike other successful billionaires who often tell their stories proudly, Yanai writes simply and naturally, as if he's just chatting. He admits he's shy, not very talented, and not good at expressing himself.

He talks about many failures, like problems getting bank loans, choosing where to sell, issues with product quality, turning other companies into subsidiaries, starting the Famiglo and Spoglo brands, and more. But Yanai's practical, flexible, and proactive way of looking at problems has helped Uniqlo improve every day and overcome each challenge.

While using the traditional "trial and error" method, he also states: "Never make fatal mistakes that could lead to a crisis, but trying and failing is much better than just analyzing, delaying, and doing nothing. Experience from failure becomes an asset, like an effective lesson for oneself."

"Business is like a never-ending well of goals and challenges. To solve business conflicts, we must find our own way to solve them, and gradually move towards our goal," says a quote from "One Win, Nine Losses."

Tadashi Yanai's "One Win, Nine Losses" contains many practical experiences and valuable business philosophies for companies and people with startup dreams. Yanai's spirit of constant improvement will surely inspire readers around the world.

#BusinessSuccess #UniqloStory #EntrepreneurshipLessons #OvercomingFailure