iPhone Prices Drop Dramatically in Vietnam: What's Happening?

Multiple Apple models, including the iPhone 16 Pro Max and iPhone 15, are experiencing significant price decreases in the market. This comes as Apple prepares for the rumored release of iOS 18 and new Apple Intelligence features.

The entire Apple product range, from iPhone 13 to iPhone 16, has seen substantial price reductions, with discounts ranging from 700,000 to 3 million VND. These new prices make several models particularly attractive to buyers, especially those looking for an unlocked iPhone with eSIM capabilities. Specifically, the iPhone 16 Pro Max, featuring the new A18 Pro chip and ProMotion technology, has decreased by 1.8-2 million VND compared to last month, now priced between 30.5-31.5 million VND. Similarly, the iPhone 16 Pro with its Super Retina XDR display is currently priced around 25-26 million VND. The iPhone 16 Plus, boasting an improved camera system including an ultra-wide camera, has also recorded a significant drop of 3 million VND, with current prices around 23 million VND.

The iPhone 15 series offers the best value in this price adjustment period, ranging from 15.5-16 million VND, showing a 3 million VND decrease from previous prices. These models still feature the popular Dynamic Island and Face ID technologies. The iPhone 15 Plus has dropped by 2.8 million VND, now available at 19.8 million VND, making it an attractive option for those seeking a larger display with Always-On functionality.

The iPhone 14, now compatible with the latest iOS 18, is currently being sold for approximately 13.5 million VND, marking a 2.5 million VND reduction from its previous price. The iPhone 14 Plus has seen a modest decrease of 1 million VND, now priced at 17.9 million VND. Both models support 5G connectivity and offer robust iCloud backup options.

According to a representative from Di Dong Viet, Apple has implemented a comprehensive price decrease across all models starting March 2nd. In response, their retail system has immediately adjusted prices to offer customers better deals on genuine iPhones. To stimulate sales, the system continues to apply exclusive policies, especially for new models like the iPhone 16 series, ensuring customers receive multiple benefits including trade-in offers and participation in the iPhone Upgrade Program.

Mr. Nguyen Minh Khue, representing Viettel Store, reports that their system is currently offering iPhone price reductions ranging from 15% to 30%, depending on the model. The most significant discount reaches 6.5 million VND for the iPhone 15 128GB version, bringing its price down from 21.99 million VND to 15.49 million VND. The iPhone 16 Pro Max, with its advanced telephoto lens and 48MP Fusion camera, has also seen a substantial decrease, now starting from just 30,490,000 VND.

Besides pricing policies, trade-in programs and 0% interest installment plans over 12 months continue to be available for customers. Additionally, carrier deals are being offered to make the latest iPhone models more accessible.

The Apple iPhone represents one of the biggest success stories in the smartphone industry. Since its market introduction in 2007, Apple has sold more than 1.5 billion units worldwide. As of the third quarter of 2024, iPhone's market share in new smartphone sales has exceeded 16%, with the iPhone 16 series contributing significantly to this success.

According to Canalys statistics, Apple has maintained its leading position in the global smartphone manufacturers' rankings, thanks to growth in various markets. . This sustained success demonstrates the enduring appeal of iPhones despite recent price adjustments in the market.

Emerging markets show steady performance in North America and Europe, helping to offset challenges in mainland China where iPhone sales have experienced a decrease during the first three quarters of 2024. The introduction of USB-C ports in the iPhone 16 series has been well-received in these markets.

The success of Apple can largely be attributed to its ability to maintain product competitiveness over the years through new releases and updates. The company has successfully manufactured 55 million iPhone 16 and Pro Max units, showing an 11% increase compared to its predecessors, the iPhone 15 Pro and Pro Max models. The titanium design of the iPhone 16 Pro and Pro Max has been particularly praised for its durability and premium feel.

The recent iPhone price decrease strategy has been seen as a significant move to help Apple clear inventory and recover capital. This approach also helps the company prepare financially for new product launches and upcoming shipments, including the rumored iPhone 16E.

Recently, Apple introduced its latest model, the iPhone 16E, , which comes in three storage options: 128GB, 256GB, and 512GB. The device is available in two matte color variants - white and black. This budget-friendly iPhone has generated considerable excitement among users who have been eagerly waiting for an affordable option from the tech giant. The iPhone 16E is expected to run on the A18 chip and support all the latest features of iOS 18.

To further enhance the user experience, Apple continues to offer AppleCare+ for all iPhone models, providing extended warranty and support services.