Samsung Abandons Internal AI Development, Shifts to External Partnerships
Samsung Gauss, which was announced in 2023, was an internal AI model capable of generating text, programming code, and images from simple prompts. However, throughout its existence, Gauss has been limited to Samsung's internal operations, while AI features on the company's commercial products have been provided by external partners.
For example, the Galaxy S25 series uses Google Gemini AI to provide smart features, helping Samsung compete directly with Apple Intelligence. By deciding to stop investing in Gauss, Samsung shows its complete shift towards partnering with leading AI technology companies.
Circle to Search, an AI feature developed by Samsung in collaboration with Google
Growing Partnership Strategy
The company's decision reflects a practical approach to AI development, recognizing that collaborating with established AI leaders might be more effective than developing everything in-house. This move allows Samsung to focus on integrating the best available AI solutions into their products while maintaining their competitive edge in the global technology market.
Samsung's AI strategy extends beyond just artificial intelligence partnerships. The company is making significant changes in various areas. For instance, the upcoming Galaxy S25 series will exclusively use Snapdragon 8 Elite chips, moving away from their previous approach of combining them with Exynos processors. This change was necessary because Exynos production stability hasn't met expectations, leading Samsung to seek support from Qualcomm.
Additionally, Samsung is collaborating with Google and Qualcomm to develop XR (Extended Reality) glasses to compete with Apple Vision Pro. This strategic partnership demonstrates Samsung's willingness to work with major industry players to accelerate new technology development.
Samsung even approached TSMC for help with Exynos chip production, though this request was declined. This move further confirms the Korean company's active pursuit of external partnerships to enhance their technological capabilities.
Virtual reality glasses 'Project Moohan' developed by Samsung in collaboration with Google and Qualcomm
New Direction: Implementing External AI in Production and Management
While moving away from Gauss doesn't mean Samsung is abandoning AI altogether. Instead, the company plans to utilize third-party AI models to improve various aspects of their business. These AI solutions will help enhance production efficiency, predict market demands, and manage supply chains more effectively. This approach allows Samsung to leverage existing AI expertise while maintaining their focus on core business strengths.
This shift reflects Samsung's more flexible approach to technology, where they no longer rely solely on their internal ecosystem but are willing to collaborate with leading companies to deliver the best products to users. By integrating Samsung AI solutions through partnerships, they're creating a more dynamic and innovative environment. If this strategy continues, users can look forward to smartphones with superior AI capabilities that combine the best of multiple technological partnerships in the future.
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Source: genk.vn / 07-Feb-2025 / https://genk.vn/samsung-quay-xe-voi-chien-luoc-ai-tu-bo-viec-phat-trien-ai-noi-bo-mo-rong-hop-tac-voi-openai-va-google-20250207154552695.chn
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